Young university students have dominated psychological research for decades, providing convenient sample populations for researchers seeking quick, standardized data collection. This approach seems efficient on the surface, but it masks profound diversity in human experience and neurological functioning. By narrowing our lens, we risk misunderstanding how cognition truly operates across different life stages, cultural backgrounds, and neurological experiences.
Expanding our research horizons means embracing complexity and seeking voices that challenge our existing models. Understanding human potential requires us to listen deeply—not merely to those who are easiest to study, but to the rich tapestry of human experience in all its magnificent variations. This research invitation challenges us to reimagine cognitive science as a more inclusive, nuanced exploration of how we think, learn, and grow across different life contexts.
Cognitive science has made remarkable strides in understanding cognition and behaviour. However, a critical issue persists. Most studies focus on PRIME populations – young adults who are productive, researchable, independent, mobile, and educated. While convenient, the overreliance on them has profound implications for generalising research findings and addressing global challenges.
