Study finds consumer openness to smoke-impacted wines, offering new market opportunities
Certain groups of consumers appear to be open to drinking smoke-impacted wines, a finding in a new study that could provide market opportunities for winemakers increasingly dealing with the effects of wildfire smoke on grapes.
Marc Harper
Marc is a Canadian exercise physiologist in St. John’s, linking fitness to sharper thinking. He writes about real-world ways to stay strong and sharp, inspired by Newfoundland’s tough, no-frills lifestyle.
