Just like a burst of confetti, our perception of color is an exhilarating display of wonder. The captivating names given to the colors of the year add an intriguing twist to this phenomenon. While we can measure color using numerical codes that represent the activity of our cones, this trichromatic system fails to capture the essence and experience of color appearance. It’s like trying to describe the taste of a mouthwatering dish using just its ingredients. Fortunately, scientists are delving into the complexities of color perception, offering us a deeper understanding of how our brains create the dazzling symphony of hues that surround us.
The color of the year is Viva Magenta, ‘a pulsating color whose exuberance promotes a joyous and optimistic celebration’;i or Spanish Moss, ‘a midnight green that has a strong connection with the richness of nature’;ii or Raspberry Blush, ‘a vibrant orange–red shade that instantly brings joy to your home’.iii The kaleidoscope of options illustrates the importance of color, while the baroque names underscore a peculiar paradox. Each color can be specified by three numbers – the activity of the three cone types – but this trichromatic code does not capture color appearance.
Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.