The color of the year is Viva Magenta, ‘a pulsating color whose exuberance promotes a joyous and optimistic celebration’;i or Spanish Moss, ‘a midnight green that has a strong connection with the richness of nature’;ii or Raspberry Blush, ‘a vibrant orange–red shade that instantly brings joy to your home’.iii The kaleidoscope of options illustrates the importance of color, while the baroque names underscore a peculiar paradox. Each color can be specified by three numbers – the activity of the three cone types – but this trichromatic code does not capture color appearance.
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