Climate news impacts attitudes and action

Published on July 7, 2023

Just like a rollercoaster ride, constantly hearing alarming news about climate change can leave us feeling scared one minute, but also motivated to take action the next. A team of researchers set out to understand how our emotions are influenced by repeated exposure to doom-and-gloom climate news. They found that this continuous bombardment can result in a mix of fear and determination among audiences. Some people may become overwhelmed by the constant negativity, while others interpret it as a call to arms. Interestingly, this study suggests that both reactions can lead to increased willingness to address climate change. While it’s important to acknowledge the seriousness of the issue, this research reminds us that there is hope and agency in our hands. So, let’s buckle up for the emotional rollercoaster! Digging deeper into these findings can help us understand how to effectively communicate about climate change, inspiring action and fostering resilience among individuals and communities.

Researchers investigated how seeing frightening news about climate change day after day may shape the way people feel about the phenomenon and how willing they are to take action to address it.

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