Just like the secret recipe that makes a cookie both delicious and unforgettable, scientists have cracked the code to what makes brand slogans stick in our minds. A recent study has revealed that the qualities that make a slogan easy to understand also make it more likable, but less likely to be remembered. It’s like finding a balance between being approachable and making a lasting impression. These findings shed light on the intricate psychology behind slogan effectiveness. Understanding these word properties can help marketers craft slogans that strike the perfect chord with consumers. So next time you see a catchy tagline, remember that there’s some serious science behind it! For more details on the study, check out the link below.
