In a world in which youth is idealized, ageism against older adults is both prevalent and problematic. A major survey commissioned by the WHO [1] found that every second person in the world holds at least some ageist attitudes. Older age has long been a source of social disadvantage in Western societies [2], but the coronavirus disease 2019 (COVID-19) pandemic led to an ageism ‘eruption’, as people blamed older adults for societal lockdowns [3]. Along with rapidly aging populations worldwide, such events have led to steadily increasing interest in ageism.

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