Climate Change: Close to Our Hearts!

Published on April 23, 2023

Just like a beloved pet, climate change is something we hold close to our hearts. Often, organizations assume that people don’t take action because they think climate change is a distant problem in a future land far, far away. But guess what? Researchers discovered that most folks actually see climate change as an urgent and relevant issue, even if its impacts aren’t immediately observable. It’s like when you feel a strong connection to your childhood home, even if you haven’t visited in years. Psychological distance may not be as much of a barrier as we thought! So, let’s keep up the good fight against climate change and remind ourselves that the issue is near and dear to our hearts. But hey, don’t just take my word for it! Dive into the full research article to learn more about how we’re all feeling psychologically close to the battle against climate change.

When spurring action against climate change, NGOs and governmental agencies frequently operate on the assumption that people are unmotivated to act because they view climate change as a problem that affects distant regions far in the future. While this concept, known as psychological distance, seems intuitive, researchers report that most people see climate change as an important and timely issue even if its impacts are not immediately noticeable.

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