Did you know that the things we keep but don’t use might actually be hurting sustainability efforts? According to a recent study from Cornell University, becoming emotionally attached to a product can inadvertently lead us towards less sustainable choices. It’s like when you hold on to an old toy from your childhood that sits on a shelf and collects dust. Even though you’re not actively using it, that attachment prevents you from getting rid of it and, in turn, contributes to unnecessary consumption. This study shines a light on the hidden impact of unused products and highlights the importance of mindful consumption. By decluttering our lives and letting go of items we no longer need or use, we can play a part in promoting sustainability. So, next time you spot something in your home that serves no purpose other than nostalgia, consider donating or recycling it instead. Together, we can make a difference!
New Cornell University research shows that product attachment can unintentionally encourage less sustainable behavior.
Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.