‘Us versus Them’ Sparks Brain Activity in Reward Circuitry

Published on June 16, 2022

Just like when you cheer for your home team and get a rush of happiness, our brains light up when we harm those who are part of rival groups. Researchers at Virginia Commonwealth University discovered this exciting link by using special brain scans. The brain’s reward circuitry, responsible for making us feel good, becomes super active when we harm people from ‘outgroups’. It’s like when a sports fan sees their team score a goal — an explosion of joy! So why does this happen? Well, humans have a natural tendency to form groups that sometimes clash with one another. It seems that causing harm to the opposing group activates our brain’s reward system because it reinforces our sense of belonging and collective identity. Understanding this connection can help us develop strategies to reduce conflict and promote empathy. To dive deeper into the study, check out the full article!

Humans tend to form groups, which often find themselves in conflict with rival groups. But why do people show such a ready tendency to harm people in opposing groups? A new study led by researchers at Virginia Commonwealth University used functional brain imaging technology to reveal a potential answer: It increases activity in the brain’s reward network.

Read Full Article (External Site)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>