Would you believe that drinking a cup of coffee before shopping can actually make you spend more money? A recent study discovered that shoppers who indulged in a complimentary caffeinated cup of joe before hitting the stores ended up spending around 50 percent more and purchasing almost 30 percent more items compared to those who sipped on decaf or water. It’s like being at an amusement park where the roller coaster ride makes you scream from excitement and lose your inhibitions, causing you to impulsively buy everything in sight! This fascinating research offers insight into the influence that caffeine can have on our decision-making processes and impulse control. So next time you’re on a mission to stick to your budget, consider leaving that cup of coffee behind. You may find yourself making more mindful purchases and saving some extra cash. If you’re curious to learn more about this study and its findings, check out the link provided!
The study found that shoppers who drank a cup of complimentary caffeinated coffee prior to roaming the stores spent about 50 percent more money and bought nearly 30 percent more items than shoppers who drank decaf or water.
Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.