In the workplace, even subtle differences in language choice can influence the perception of gender, for better or worse. These choices fall into two main categories: minimizing the role of gender by using gender-neutral terms or emphasizing an individual’s gender through ‘gender marking.’ Behavioral scientists argue that by using these two approaches thoughtfully, one can promote gender equality.
Language Matters: Breaking Gender Bias in Word Choice

Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering
Just like a chef delicately season a dish, our words have the power to influence perception and change the flavor of gender equality in the workplace. Language choices can be divided into two categories: the neutral spices that downplay gender and the bold seasoning that highlights it. By using these ingredients thoughtfully, we can create a harmonious blend of words that promote a more equal and inclusive environment. It’s like orchestrating a symphony where every note contributes to the overall melody. The behavioral scientists behind this research argue that by understanding the impact of word choice, we can compose a workplace composition that celebrates diversity and promotes fairness. So let’s become word connoisseurs, exploring how each linguistic ingredient can shape our culinary masterpiece of gender equality!