In the Pink or Undercover: Language and Gender Bias

Published on June 11, 2022

Language is like a secret decoder ring for our thoughts. It can either emphasize or disguise gender in the professional world. This new study unveils two opposing approaches: highlighting gender through language or downplaying it. Both have potential benefits and drawbacks, acting as agents of change or perpetuating bias. Like a detective’s magnifying glass, the research shows how we can uncover the impact of language on our perceptions. It’s as if our words were costumes at a masquerade ball, revealing or veiling our true identity. By experimenting with alternative language choices, we may be able to challenge and shift gender norms in professional settings. So grab your top hat and join the experiment to see how language can shape our understanding of gender in the workplace!

Emerging research points to the power of language to shape how we think of gender in the professional domain. However, there is tension between two opposing strategies for communicating gender: gender marking and gender neutrality. Each strategy has the potential to combat gender bias, but also to reinforce it.

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