People don’t want science anywhere near their delicious chocolate chip cookies. But they’re happy to have science create body wash that fights odor-causing bacteria.
Why science doesn’t help sell chocolate chip cookies
Just like how people don’t want their scientists meddling with grandma’s secret chocolate chip cookie recipe, they also don’t want science messing with their favorite treat’s marketing. It seems that the magic of cookies lies in their nostalgia and simplicity, not in scientific facts. However, when it comes to personal hygiene, science comes to the rescue! People are more open to using body washes that are backed by science to combat those pesky bacteria that cause bad odors. It’s like having a superhero scientist battling the stinky villains in your armpits. So while science may not be able to persuade us to buy more chocolate chip cookies, it has certainly scored a win in the body wash market.

Aiyana is an Indigenous educator from Alberta, with a background in environmental science and community wellness programs. She volunteers as an author to explore how traditional knowledge intersects with modern neuroscience to unlock human resilience and potential.