Effects of Presenting Credibility Labels on News Consumption

Published on May 8, 2022

Imagine you’re in a candy shop, and there’s a section with all sorts of treats. Now, the store owner decides to put little labels on each candy, indicating their quality. What would happen? Well, according to a recent study, those labels might not change what candies people choose or reduce their belief in candies with questionable ingredients. However! It turns out that heavy candy consumers, the ones who eat the most sweets, pay attention to those labels and make better choices as a result. So while the average candy lover might not care much, those with a serious sweet tooth benefit from having the information. This could be because they are more motivated to find accurate information in order to improve their candy-eating habits. If we think about it, this makes sense. The same goes for news consumption. This study found that labeling the credibility of news sources doesn’t necessarily sway everyone’s choices or beliefs, but it sheds valuable light for those who are really invested in consuming reliable news. So next time you’re browsing headlines, consider looking for those credibility labels to enhance your news diet!

Labeling the credibility of information sources does not shift the consumption of news away from low-quality sources or reduce belief in widely circulated inaccurate claims among average internet users, but providing an indicator of sources’ quality may improve the news diet quality of the heaviest consumers of misinformation.

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