Copying others to dare

Published on May 11, 2022

Just as a beginner skateboarder gains confidence by watching and mimicking the moves of a professional, researchers have found that we can overcome our own risk aversion by observing and copying others. Social psychologists conducted mathematical models and large-scale online experiments to show that learning from those who may avoid risky decisions themselves can still help us break free from our own fears and make more profitable choices. Like a domino effect, the actions of the risk-takers inspire us to do the same. This new insight challenges the notion that only those who take risks themselves can influence others to do so. The implications of this research extend beyond personal decision-making; it has potential applications in finance, entrepreneurship, and social dynamics. To delve deeper into this cutting-edge research, check out the full article!

Learning from others can mitigate harmful risk aversion, even if the others we learn from tend to avoid risky, but profitable decisions themselves. This is shown in mathematical modelling and large-scale online experiments by social psychologists.

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