Brain capital: A new investment approach for late-life well-being

Published on May 18, 2022

Imagine a vibrant marketplace where the value of older adults is recognized and appreciated. Just like investing in stocks or real estate, we could invest in late-life brain capital to optimize health and well-being in our golden years. In a recent article titled ‘Investing in Late-Life Brain Capital,’ a team of global experts introduces this revolutionary concept. By reframing the way we view older adults, we can address the challenges they face and unlock the untapped potential of their rich life experiences. This fresh approach not only benefits individuals but also enhances society as a whole. It’s like realizing the true worth of a hidden gem! Instead of diminishing their value, we should strive to maximize the immense wealth that lies within older adults’ brains. Let’s imagine a world where we invest in brain capital just as eagerly as we invest in financial assets. Together, we can build a future where late-life well-being flourishes! Discover more about this groundbreaking research today!

Within many societies and cultures around the world, older adults are too often undervalued and underappreciated, according to a new article. This exacerbates many key challenges that older adults may face. It also undermines the many positive aspects of late life that are of value at both an individual and societal level. In the article, ‘Investing in Late-Life Brain Capital,’ a global team of experts propose a new approach to elevate health and well-being by optimizing late-life brain capital.

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