Ingendahl et al. [1] describe recent work on the in-out effect in articulation with the express purpose of engaging others in trying to solve its mysteries. The effect is that speakers prefer words with consonant or syllable sequences that proceed from front to back in the mouth, such as madiko, over those that go from back to front, such as kadimo. For Ingendahl et al. the in-out effect is inexplicable; various hypotheses relating it to food ingestion, fluency, and preferences for consonants produced in the front of the mouth are all described as dead ends.