Abstract
Languages around the world use a recurring strategy to discuss abstract concepts: describe them metaphorically, borrowing language from more concrete domains. We “plan ahead” to the future, “count up” to higher numbers, and “warm” to new friends. Past work has found that these ways of talking have implications for how we think, so that shared systems of linguistic metaphors can produce shared conceptualizations. On the other hand, these systematic linguistic metaphors might not just be the cause but also the effect of shared, non‐linguistic ways of thinking. Here, we present a case study of a variety of American English in which a shared, non‐linguistic conceptualization of time has become crystallized as a new system of linguistic metaphors. Speakers of various languages, including English, conceptualize time as a lateral timeline, with the past leftward and the future rightward. Until now, this conceptualization has not been documented in the speech of any language. In two studies, we document how members of the U.S. military, but not U.S. civilians, talk about time using conventionalized lateral metaphors (e.g., “move the meeting right” to mean “move the meeting later”). We argue that, under the right cultural circumstances, implicit mental representations become conventionalized metaphors in language.
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Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.