When it comes to getting people to want to go places, the future is ever more lovely than the past, according to a new study. The study found that forestalgia-focused destination ads — those that emphasize an idealized future — are more effective at enticing travelers to click the purchase button for a vacation than […]

New research revealing the fingerprints of Sudden Infant Death Syndrome within blood samples could open the door to simple tests to identify babies at risk. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in […]

Do speakers of different languages build sentence structure in the same way? In a neuroimaging study, scientists recorded the brain activity of participants listening to Dutch stories. In contrast to English, sentence processing in Dutch was based on a strategy for predicting what comes next rather than a ‘wait-and-see’ approach, showing that strategies may differ […]