Hyperlinks slow down reading speed only when the linked word is unfamiliar, an effect that is independent of link color, according to new research. The effect is likely due to the reader’s perception that the unfamiliar word may carry special importance in the sentence when formatted as a hyperlink. Read Full Article (External Site) Dr. […]

The way we feel about being touched — and the way we touch others — are shaped by our personal and generational affective history. Touch inequalities, too, are often transmitted through generations, a new study shows. For the study, the researchers analyzed a unique set of data, namely touch biographies. Read Full Article (External Site) […]

Our actions are guided by moral values. However, monetary incentives can get in the way of our good intentions. Neuroeconomists have now investigated in which area of the brain conflicts between moral and material motives are resolved. Their findings reveal that our actions are more social when these deliberations are inhibited. Read Full Article (External […]