Storytelling that educates and entertains — aka ‘edutainment’ — is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where […]

A new study has discovered that US students achieve better results in reading and mathematics tests when they stay in elementary school for grades 6 (age 11-12) and 7 (age 12-13), rather than transfer to middle school. In contrast, students in grade 8 (age 13-14) achieve better results in middle school than high school. Read […]

Individuals who make concrete plans to meet their goals may engage in more physical activity, including visits to the gym, compared to those who don’t plan quite so far ahead, research shows. These findings suggest that self-reported levels of a trait called ‘planfulness’ may translate into real world differences in behavior. Read Full Article (External […]