Neuroscientists have analyzed how people react when they listen to a range of different sounds, the aim being to establish the extent to which repetitive sound frequencies are considered unpleasant. Their results showed that the conventional sound-processing circuit is activated but that the cortical and sub-cortical areas involved in the processing of salience and aversion […]

Storytelling that educates and entertains — aka ‘edutainment’ — is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where […]