When faced with a decision, people may know which choice gives them the best chance of success, but still take the other option, a new study suggests. People may choose based on a ‘gut feeling’, a habit, or what worked for them last time, rather than on what they have learned will work most often. […]

In the world of allergy diagnostics, the familiar blood samples and unpleasant skin prick procedures for testing allergen tolerance may soon be a thing of the past. A team of researchers has demonstrated that sufficient quantities of allergy antibodies for a diagnosis can be effectively measured in nasal secretions. Read Full Article (External Site) Dr. […]

New research suggests that non-traditional social strategies, which can include so-called ”guilty pleasures,” are just as effective at fulfilling critical social needs as family connections, romantic relationships or strong social support systems. The study represents the first time researchers have empirically combined the traditional and non-traditional for comparative purposes to simultaneously test their relative effectiveness. […]