Creative problem solving and memory are inherently intertwined: memory accesses existing knowledge while creativity enhances it. Recent studies show that insights often accompanying creative solutions enhance long-term memory. This insight memory advantage (IMA) is explained by the ‘insight as prediction error (PE)’ hypothesis which states that insights arise from PEs updating predictive solution models and thereby enhancing memory. Neurally, the hippocampus initially detects PEs and then, together with the medial prefrontal cortex (mPFC), integrates and updates these expectations facilitating efficient memory encoding and retrieval. Dopamine (DA) mediates reward PEs and long-term potentiation (LTP) in the hippocampus, while noradrenaline (NE) enhances arousal and attention impacting the amygdala, the salience network, and hippocampal plasticity. These neurobiological mechanisms likely underpin IMA and have significant implications for educational practices and problem-solving strategies.
