Scented products with relevant images on their packaging and branding, such as flowers or fruit, are more attractive to potential customers and score better in produce evaluations, new research confirms. And such images, the researchers conclude, are particularly effective if manufacturers and marketers choose pictures that are more likely to stimulate a stronger sense of […]

A new study of air pollution in U.S. homes reveals how much gas and propane stoves increase people’s exposure to nitrogen dioxide, a pollutant linked to childhood asthma. Even in bedrooms far from kitchens, concentrations frequently exceed health limits while stoves are on and for hours after burners and ovens are turned off. Read Full […]

The famous axiom ‘the enemy of my enemy is my friend’ is part of Austrian psychologist Fritz Heider’s social balance theory, introduced in the 1940s. Previous studies have tried to model social networks based in famous theory but results remained controversial. New model takes into account two key pieces simultaneously: Not everyone knows everyone else […]