Month: January 2024

Changing Tennis Balls May Cause Player Injuries

In the run-up to the Australian Open, defending champion Novak Djokovic’s right wrist was sore – hardly ideal for a tennis player who swings his racket primarily with that arm. Cam Norrie, the tournament’s 19th-seeded man, has been dealing with wrist pain, too. As has Brenda… Read Full Article (External Site) Dr. David LowemannDr. David […]

Published on January 17, 2024

5 Vitamins and Minerals to Boost Health This Winter

Statistics show that respiratory diseases are rising rapidly in the U.S. with more than 20,000 people hospitalized in recent weeks with influenza. Experts predict the incidence of the flu and other respiratory diseases to peak sometime in January or February. Colder weather… Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is […]

Published on January 17, 2024

Identifying distinctive brain regions related to consumer choice behaviors on branded foods using activation likelihood estimation and machine learning

IntroductionBrand equity plays a crucial role in a brand’s commercial success; however, research on the brain regions associated with brand equity has had mixed results. This study aimed to investigate key brain regions associated with the decision-making of branded and unbranded foods using quantitative neuroimaging meta-analysis and machine learning.MethodsQuantitative neuroimaging meta-analysis was performed using the […]

Published on January 17, 2024