Just like a treasure chest waiting to be discovered, unroasted chocolate holds the key to fruity and sour flavors that are lost during the roasting process. Research has found that these ‘raw’ chocolates contain compounds responsible for these delightful taste notes. It’s as if the chocolate is a tropical paradise, with fruit trees and bright […]
Imagine if your brain had separate compartments for short-term and long-term memory, like a suitcase for last night’s cramming session and a filing cabinet for information from years ago. Researchers have discovered that our brain does in fact process these two types of memory independently, much like how you might retrieve a specific piece of […]
Just like the secret recipe that makes a cookie both delicious and unforgettable, scientists have cracked the code to what makes brand slogans stick in our minds. A recent study has revealed that the qualities that make a slogan easy to understand also make it more likable, but less likely to be remembered. It’s like […]
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