The Influence of Language on Cross-modal Associations Explored through IAT Studies

Published on January 6, 2023

Did you know that the way we perceive pitch in different languages can vary? In a series of Implicit Association Test (IAT) studies, researchers investigated how Chinese speakers and non-Chinese speakers differ in their cross-modal associations with the lexical tones of Mandarin Chinese. The results revealed that language background plays a crucial role in shaping these associations. Interestingly, the congruence effects were only observed for linguistic stimuli and not for matched sine-wave stimuli. This suggests that language-specific congruence effects are not conscious cultural strategies but rather automatic processing effects. Additionally, the findings indicate that non-lexical tone congruence, such as high-pointy or low-curvy, is a fundamental cross-modal association pattern, while the acquisition of a language with lexical tone can alter this perception. Curious to learn more about these intriguing findings? Check out the full article!

Abstract
Previous studies have shown that Chinese speakers and non-Chinese speakers exhibit different patterns of cross-modal congruence for the lexical tones of Mandarin Chinese, depending on which features of the pitch they attend to. But is this pattern of language-specific listening a conscious cultural strategy or an automatic processing effect? If automatic, does it also apply when the same pitch contours no longer sound like speech? Implicit Association Tests (IATs) provide an indirect measure of cross-modal association. In a series of IAT studies, conducted with participants with three kinds of language backgrounds (Chinese-dominant bilinguals, Chinese balanced bilinguals, and English speakers with no Chinese experience) we find language-specific congruence effects for Mandarin lexical tones but not for matched sine-wave stimuli. That is, for linguistic stimuli, non-Chinese speakers show advantages for pitch-height congruence (high-pointy, low-curvy); no congruence effects were found for Chinese speakers. For non-linguistic stimuli, all participant groups showed advantages for pitch-height congruence. The present findings suggest that non-lexical tone congruence (high-pointy, low-curvy) is a basic congruence pattern, and the acquisition of a language with lexical tone can alter this perception.

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