A recent study has uncovered the powerful impact that test driving an electric vehicle can have on potential buyers. Researchers discovered that test drivers found a newfound personal identity as early adopters of cutting-edge technology, which dramatically increased their likelihood of considering purchasing the electric car. The act of test driving served as a catalyst […]
Consumers told that not recycling their batteries ‘risked polluting the equivalent of 140 Olympic swimming pools every year’ were more likely to participate in an electronic waste recycling scheme, a new study has found. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future […]
Just like how narrowing the scope of a story can limit our understanding of its characters, correcting generic statements can shape children’s beliefs about different categories. Two studies with 4- to 7-year-old children explored how correcting generics affected their understanding of social and animal kinds, as well as gender. When generics were corrected to refer […]
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