Cash for weight loss: Better than free tools, says study

Published on December 5, 2022

Imagine you’re trying to motivate a friend to clean their room. Sure, you could offer them a free broom, a how-to book on organizing, and a snazzy dustpan. But would that be as effective as offering them some cold hard cash if they actually cleaned up? According to a new study, the same concept applies to weight loss programs. Researchers found that financial incentives, like paying people with obesity for reaching weight loss goals or participating in weight-reducing activities, were more successful than just offering free tools and resources. It makes sense if you think about it – having some extra motivation in the form of cash can be a powerful driving force. So if you’re looking to shed some pounds and improve your health, maybe consider finding a program that offers financial rewards. And hey, if cold hard cash doesn’t do it for you, maybe there’s some other type of reward out there that will keep you motivated! Curious about the study? Check out the link below to learn more.

Paying cash to people with obesity for losing a specific amount of weight or completing weight-reducing activities works better than offering stand-alone free tools, such as weight-loss programs, diet books, and wearable fitness trackers, a new study shows.

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