Words matter in food freshness, safety messaging

Published on November 7, 2022

The language we use to describe expiration dates on perishable food items can greatly impact our food waste. A recent study suggests that changing the wording, which is currently unregulated and inconsistent, could help reduce the amount of food being thrown away. It’s like the difference between saying ‘Use by’ versus ‘Best before’ – small changes in language can have a big impact! Just like how your choice of words can completely change the meaning of a sentence, the way we talk about expiration dates can influence whether people choose to consume or discard food. By establishing regulations and using clear, concise language that accurately communicates the shelf life of a product, we can empower individuals to make informed decisions about their food. This research brings attention to an often overlooked aspect of food waste and highlights how simple changes in communication can make a significant difference. To learn more about this study and the potential for reducing food waste through better messaging, check out the full article!

Changing the wording about expiration dates on perishable food items — which is currently unregulated and widely variable — could help reduce food waste, according to a new study.

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