Goals, usefulness and abstraction in value-based choice

Published on November 27, 2022

When Pablo Escobar burned two million dollars to keep his daughter warm, it reminded us that circumstances can drastically alter our goals and values. Just like how the brain adapts to changing goals through computational and biological principles, we must be flexible in our decision-making. Studies in neuroeconomics have often focused on the reward aspect of value computation, but have overlooked its functional nature. The brain creates abstractions to assess the usefulness of options or actions, similar to how concepts evolve over time. By understanding these principles, we can navigate the dynamic landscape of goal-oriented choice. So grab a seat and dive into the fascinating research that explores the complexities of decision-making and the ever-changing nature of our goals!

Colombian drug lord Pablo Escobar, while on the run, purportedly burned two million dollars in banknotes to keep his daughter warm. A stark reminder that, in life, circumstances and goals can quickly change, forcing us to reassess and modify our values on-the-fly. Studies in decision-making and neuroeconomics have often implicitly equated value to reward, emphasising the hedonic and automatic aspect of the value computation, while overlooking its functional (concept-like) nature. Here we outline the computational and biological principles that enable the brain to compute the usefulness of an option or action by creating abstractions that flexibly adapt to changing goals.

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