What makes us share posts on social media?

Published on August 25, 2022

Sharing posts on social media is like showing off the tastiest snacks at a party. A recent study dives into the motivations behind our online sharing habits and finds that we share posts that we deem relevant to ourselves or our loved ones. It’s like choosing to share a juicy gossip tidbit with your best friend, knowing they’ll find it just as interesting as you do. This makes sense because we want to maintain a sense of connection with our online communities, much like how we want to stay close to our friends and family in real life. And hey, it’s not just about us! The study also suggests that when we come across something that we think will benefit our loved ones, we’re more likely to hit that share button. It’s like spotting a brand new recipe for homemade cookies that you know your grandma will adore, so you make sure to pass it along! So the next time you’re scrolling through your newsfeed, pause and consider: does this post speak to me or someone I care about? If so, why not brighten someone’s day by hitting that share button! If you want to dive deeper into this fascinating research on social media sharing, be sure to check out the full article.

What makes people share posts on social media? A new study reveals that we share the social media posts we think are most relevant to ourselves or to our friends and family.

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