Just as our daily routines shape the way we perceive and navigate the world around us, cultural habits such as reading and writing direction also influence how we pay attention to our surroundings. This study explores the fascinating connection between script direction (left-to-right or right-to-left) and the way we understand time concepts in different languages. For example, Portuguese speakers, who read from left-to-right, tend to have faster reaction times when detecting targets on the right side of a screen after being cued with future words. On the other hand, Arabic speakers, who read from right-to-left, exhibit faster reaction times for targets on the left side when cued with future words. These findings suggest that language not only affects our perception of time, but also influences our visuomotor performance. The researchers used a spatial cueing task and assessed participants’ gaze movements and speed of discrimination decisions to test these hypotheses. The study provides valuable insights into the ways cultural norms shape our cognitive processing and attentional biases. For more details, check out the full article!
Abstract
Cultural routines, such as reading and writing direction (script direction), channel attention orientation. Depending on one’s native language habit, attention is biased from left-to-right (LR) or from right-to-left (RL). Here, we further document this bias, as it interacts with the spatial directionality that grounds time concepts. We used a spatial cueing task to test whether script direction and the grounding of time in Portuguese (LR, Exp. 1) and Arabic (RL, Exp. 2) shape visuomotor performance in target discrimination. Temporal words (e.g., tomorrow, yesterday) were presented as cues in two modalities: visual (Exp. 1–2) and auditory (Exp. 1). Gaze movement (Exp. 1) and speed of discrimination decisions (Exp. 1–2) of targets presented to the left or right sides of the screen were assessed. As predicted, the interaction between target location and time concepts was significant across both modalities and linguistic communities. Additionally, LR participants detected the target on the right side of the screen faster after a future word than the target on the left side of the screen after a past word cue. In contrast, RL participants detected the target on the left side of the screen faster when the cue word was a future word than the target on the right side of the screen cued by a past word. In both modalities, the initial eye-gaze movement (Exp. 1) was responsive to the cue’s time referent, further confirming that time orients attention. An additional bias was observed for the first fixation onset, which landed earlier on the target set that matched habitualized spatial routines. We conclude that scanning regularities are shaped by writing habits and bodily grounded categorical features.
Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.