Natural food more mouth-watering to children than processed fare

Published on July 23, 2022

Imagine you and your friends are at a carnival, surrounded by delicious smells wafting through the air. Your nose picks up the scent of freshly popped popcorn, sizzling hotdogs on the grill, and sweet cotton candy twirling on sticks. These mouthwatering treats instantly captivate your attention and make your tummy rumble with anticipation. But what if I told you that amidst all these tantalizing options, there’s one stand that offers organic, farm-fresh snacks? Well, according to a recent study, children are more drawn to that stand! Just like you’d choose the all-natural treats over processed junk at the carnival, kids have a natural inclination towards food they believe to be natural too! This means they rate foods they perceive as ‘real’ higher in terms of taste, safety, and desirability. It’s fascinating to see that this preference for natural food exists not only in adults but also in early and middle childhood. Additional research could delve into the exact reasons behind this phenomenon and explore ways to bridge the gap between lab-grown and natural foods for kids. To learn more about this exciting study, check out the original research!

Children are more likely to prefer foods they believe to be natural to lab-grown options, rating them higher for tastiness, safety and desirability, a study shows. Researchers say the tendency in adults to prefer natural food is well documented. However, the latest findings found this food preference exists in early and middle childhood as well.

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