Corporations directing our attention online more than we realize

Published on October 29, 2020

It’s still easy to think we’re in control when browsing the internet, but a new study argues much of that is ‘an illusion.’ Corporations are ‘nudging’ us online more than we realize, and often in hidden ways. Researchers analyzed click-stream data on a million people over one month of internet use to find common browsing sequences, then connected that with site and platform ownership and partnerships, as well as site design and other factors.

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