How is value processed in the brain to inform decision making? A plethora of studies describe how preferences are shaped by experience with external reinforcements. While research on this reinforced pathway is well established, far less research has explored the neural pathways promoting preference change in the absence of external reinforcements. Here, we review behavioral paradigms linking nonreinforced preference change with manipulations of stimulus exposure, response, and gaze position. Based on this work, we propose that several brain regions traditionally associated with selective attention constitute a pathway for nonreinforced preference change.
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Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.