Real-life decisions often require a comparison of multi-attribute options with various benefits and costs, and the evaluation of each option depends partly on the other ones in the choice set (i.e., the choice context). Although reinforcement learning models have successfully described choice behavior, it remains unclear how multi-attribute information is taken into account for making a context-dependent decision in reinforcement learning algorithms. Here we develop a computational model of attention control that includes context effects on multi-attribute decisions, linking a context-dependent choice model with a reinforcement learning model. The overall model suggests that the distinctiveness of attributes guides an individual’s preferences among multi-attribute options via an attention-control mechanism that determines whether choices are selectively biased toward the most distinctive attribute (selective attention) or proportionally distributed based on the relative distinctiveness of attributes (divided attention). To test the model, we conducted a behavioral experiment in rhesus monkeys, in which they made simple multi-attribute decisions over three conditions that manipulated the degree of distinctiveness between alternatives: (1) four foods of different size and calorie; (2) four pieces of the same food in different colors; and (3) four identical pieces of food. The model simulation of the choice behavior captured the preference bias (i.e., overall preference structure) and the choice persistence (repeated choices) in the empirical data, providing evidence for the respective influences of attention and memory on preference bias and choice persistence. Our study provides insights into computations underlying multi-attribute decisions, linking attentional control to decision-making processes.
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Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped potential of the human mind, Dr. Lowemann has dedicated his career to pushing the boundaries of human capabilities and understanding.
Armed with a Master of Science degree and a Ph.D. in his field, Dr. Lowemann has consistently been at the forefront of research and innovation, delving into ways to optimize human performance, cognition, and overall well-being. His work at the Institute revolves around a profound commitment to harnessing cutting-edge science and technology to help individuals lead more fulfilling and intelligent lives.
Dr. Lowemann’s influence extends to the educational platform BetterSmarter.me, where he shares his insights, findings, and personal development strategies with a broader audience. His ongoing mission is shaping the way we perceive and leverage the vast capacities of the human mind, offering invaluable contributions to society’s overall success and collective well-being.