Month: June 2019

In romantic relationships, people do indeed have a ‘type’

Researchers show that people do indeed have a ‘type’ when it comes to dating, and that despite best intentions to date outside that type — for example, after a bad relationship — some will gravitate to similar partners. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the […]

Published on June 10, 2019

Sleeping with artificial light at night associated with weight gain in women

Sleeping with a television or light on in the room may be a risk factor for gaining weight or developing obesity, according to scientists. The research is the first to find an association between sleeping with artificial light at night and weight gain in women. The results suggest that cutting off lights at bedtime could […]

Published on June 10, 2019

The common wisdom about marketing cocreated innovations is wrong

A new study finds that companies can improve consumer adoption and accelerate product takeoff of cocreated innovations through a novel communication strategy that creates inconsistency or a mismatch between the creator’s and the company’s messages. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the […]

Published on June 10, 2019