Many choices seems promising until you actually have to choose

Published on June 13, 2019

People faced with more options than they can effectively consider want to make a good decision, but feel they’re unable to do so, according to the results of a novel study. Despite the apparent opportunities presented by a lot of options, the need to choose creates a ‘paralyzing paradox,’ according to the authors. ‘You want to make a good choice, but feel like you can’t.’

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