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The Institute for the Future of Human Potential
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VOLUME XXIX | MAY 2019

Fearful customers sensitive to size and scope of a data breach while angry customers are not

Dr. David Lowemann
Dr. David Lowemann
Dr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering

Customers who feel afraid in the wake of a data breach care more about the size and scope of the breach than do angry customers, according to new research.

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