Month: April 2019

A personality test for ads

People leave digital footprints online, and this information could helps marketers personalize ads based on individual personality types. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of […]

Published on April 26, 2019

AI-generated profiles? Airbnb users prefer a human touch

With so much at stake, should Airbnb hosts rely on an algorithm to write their profiles for them? That depends, according to new research. If everyone uses algorithmically generated profiles, users trust them. However, if only some hosts choose to delegate writing responsibilities to artificial intelligence, they are likely to be distrusted. Read Full Article […]

Published on April 26, 2019

How to combine ‘leg day’ with running

Scientists say they have the solution for a problem gym-goers have when they combine endurance and weight training. Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of […]

Published on April 26, 2019