Anthony J. DeCostanzo, Chi Chung Alan Fung, Tomoki Fukai Read Full Article (External Site) Dr. David LowemannDr. David Lowemann, M.Sc, Ph.D., is a co-founder of the Institute for the Future of Human Potential, where he leads the charge in pioneering Self-Enhancement Science for the Success of Society. With a keen interest in exploring the untapped […]

Researchers have benefited from characterizing evidence-based decision making as a process involving sequential sampling. More recently, sequential sampling models have been applied to value-based decisions – decisions that involve examining preferences for multi-attribute, multi-alternative choices. The application of sequential sampling models to value-based decisions has helped researchers to account for the context effects associated with […]