Carrots or candy bars? Context shapes choice of healthy foods

Published on January 9, 2019

Pop quiz: Given a choice between indulgent and healthy foods, what will most people pick? The answer may depend on what foods sit nearby on the grocery shelf, suggests new research. Paradoxically, the nearby presence of an indulgent treat such as Snickers or Oreos can cause more people to opt for a healthy food, such as salmon or grapefruit. Context, in other words, affects food choices.

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