Pride, shame, and guilt color our highest and lowest personal moments. Recent evidence suggests that these self-conscious emotions are neurocognitive adaptations crafted by natural selection. Specifically, self-conscious emotions solve adaptive problems of social valuation by promoting the achievement of valued actions and characteristics to increase others’ valuations of the individual (pride); limiting information-triggered devaluation (shame); and remedying events where one put insufficient weight on the welfare of a valuable other (guilt).
