Can predictive analytics help banks, consumers avoid overdraft issues? New study says, yes

Published on December 3, 2018

In 2012, consumers paid $32 billion in overdraft fees, which represented the single largest source of revenue for banks from demand deposit accounts, while leading to significant levels of consumer dissatisfaction and attracting attention from government regulators. In a recent study, researchers have found that it may be possible to help correct this problem through the application of sophisticated data analytics.

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