How Mouse-tracking Can Advance Social Cognitive Theory

Published on May 4, 2018

Mouse-tracking – measuring computer-mouse movements made by participants while they choose between response options – is an emerging tool that offers an accessible, data-rich, and real-time window into how people categorize and make decisions. In the present article we review recent research in social cognition that uses mouse-tracking to test models and advance theory. In particular, mouse-tracking allows examination of nuanced predictions about both the nature of conflict (e.g., its antecedents and consequences) as well as how this conflict is resolved (e.g., how decisions evolve).

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